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Twitter lagging in social media market

Microblogging site Twitter is believed to be struggling to compete in the fast moving social media market as its latest growth forecasts anticipate little growth in the coming months.

The site is already finding it difficult to reignite audience growth and rekindle deeper engagements from users. However, it is now finding that it may need to convince marketers to continue with the site and may have to prove itself as one of the most indispensable tools of online marketing.

Earlier this week, the company announced (more…)

Should I zap out-of-date content on my site?

If you’ve been adding content to your website for many years, that’s commendable – it means you’ve consistently shown Google that your site is an evolving project rather than a stagnant page. Is it possible, though, that your many years of activity could actually be to the detriment of your site’s rankings?

After all, with the internet and search engine optimisation always (more…)

Is the contextual web a good or bad thing?

We are in the age of the personalised or contextual web. This opens up many opportunities for websites, but there are also dangers.

If you’ve never heard of the ‘contextual web’ it’s basically where a website’s content, and even design, are created dynamically based on the browsing habits and interests of the person using the website.

For example, keyword research can look at the search terms the target visitor is using to find (more…)

Facebook drone takes maiden flight

Social networking phenomenon Facebook has recently announced that its solar-powered drone has completed its first flight.

The vehicle, known as the Aquila drone, safely landed back (more…)

Escape to Victory!: Engage Web Team Building Day 2016

A much anticipated day on the Engage Web calendar is always the annual team building day, which took place with a twist last Thursday, July 21st.

This year, we decided to combine the day with our periodic Company Update, and we each made proposals based on what we learned from our recent visit to SAScon. The morning was very much a flurry of flipcharts and a smorgasbord of slideshows; a PowerPoint cornucopia, if you will. It’s a welcome reminder that although we’re a relatively small team, we all have our own areas and ideas, and that just because something may have been done in a certain way for a long time, it doesn’t mean that we shouldn’t be receptive to change.

As the afternoon came by, we headed off to Manchester for the offsite part of the day, which traditionally tends to be something of a mystery to most of our team. Writing a 1,000-word article about Pokémon Go earlier in the week was clearly not enough for our Account Executive Alan, who proceeded to spend the entire journey (more…)

BNI Hooton goes karting

Earlier this month, some of the members from BNI Hooton, a local networking group of which Engage Web is a part, went for a friendly karting session. Now, when I say ‘friendly’, there was obviously some competitive edge to it. Indeed, when the instructor stated there was to be no ‘bumping’, the question of ‘what constitutes bumping?’ was raised.

OK, that was raised by me – but you get the point.

One of the racers, Richard Jones from Wirral & Chester Tae Kwon-Do, even took his own crash helmet. Yes, he was that competitive.

We arrived at Hooton Park Race Circuit, just opposite the Vauxhall factory in Ellesmere Port, on one of those classic British summer days that had seen several inches of downpour. There was even a vote a few hours before the race on whether it should indeed (more…)

Can Pokémon Go be good for business?

The latest craze to hit the world is Pokémon Go, an app that allows users to go out and search for the miniature creatures through their mobile phones.

The game is based on the (more…)

Four design trends that can harm your website

Each year, new trends in web design emerge. Most of these trends have a positive effect on websites but, embracing a trend without thoughtful consideration, can end up harming a website. Here are 4 design trends you can employ but you should be wary of.

As Jeff Goldblum said in Jurassic Park:

“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”

1. Beautiful looking but complex home pages

Many years ago website visitors were often faced with a complex Flash driven home page. On slow internet connections these could take minutes to fully load. Whilst Flash generated pages were often (more…)

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