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Is it time for marketers to get serious with Snapchat and Instagram?

A new report has confirmed what Facebook has feared for several years: teenagers, a key demographic for online marketers, are increasingly adopting other social media platforms for a new experience.

A newly released report from eMarketer has shown that the number of 12-17 year olds using the site is expected to shrink by up to (more…)

Why do odd-numbered lists work so well?

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.

Lists, however, have really come into (more…)

Universities turn to social media platforms to lure students

Last Thursday, students up and down the country were nervously awaiting their A Level results, and subsequently finding out whether or (more…)

List of most loved brands dominated by tech firms

This week saw the release of the Top 100 Global Brand Love List by social analytics firm NetBase, with one or two surprises in terms of the companies both being taken to hearts, and conspicuous by their absence.

Now in its third year, the survey lists the 100 brands that are most cherished by consumers across the world, and the rundown shows that (more…)

Facebook makes changes to its news feed

Social networking giant Facebook has recently announced its plans to give users’ news feeds a facelift.

The announcement was made in (more…)

National Lottery Twitter campaign not the winning ticket

With social debacles the #WalkersWave campaign and Penguin Books’ #YourMum hashtag having hit the headlines for the wrong reasons in recent times, you would think marketers would be aware of the dangers of opening up personalised campaigns to the smarty-pants section of social media by now.

However, yet another organisation has discovered that if you give the general public the opportunity to (more…)

Survey reveals nearly half of UK teens are bullied online

A survey conducted by Opinuim on behalf of Plan International UK, a children’s charity, has indicated that almost half of all teenage girls in the UK have experienced some form of cyberbullying on social media platforms.

The poll collated data from (more…)

Report reveals worst apps for draining your battery and data

We all like to have a variety of apps on our phones, some of which we use every day and others of which we haven’t used for months, but could they be the reason your device is just about clinging on to a scrap of battery juice by the end of the day? If so, which apps are (more…)

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