Should footballers really be allowed on Twitter?
There was once a time when football managers were very keen on getting players to enjoy a round of golf when they weren’t playing or training. It was seen as a good way for them to wind down and bond together in a secluded location away from the public eye and the media, where there were minimal ways they could (more…)
How 21st-Century idioms are doing companies’ marketing for them
We all remember a good advertising slogan, especially if it’s one that gets hammered into us at every opportunity. Anyone who lived through the ’80s or early ’90s will be aware of that Shake n’ Vac “puts the freshness back”, and with major companies like McDonalds and Coca-Cola, you can probably reel off a handful of phrases that have (more…)
The number one goal of your website, and how to achieve it
If your website is not performing as well as it should, then it is probably time for a redesign or a completely new website. Before hiring a web designer, however, it helps to ask what your website is for. This may seem like an obvious question, but you’d be surprised how many business owners have a website just because they feel they should, and don’t really know what to do with it or what to expect from it.
What is its goal? What is the purpose of your website? Answering this will drive the web development.
For most businesses, the goal is simple. The bottom line is that you want to (more…)
Google reveals flight price updates
Search giant Google has recently announced a change to its Google Flights tool that will inform users of the cheapest time to purchase a flight.
Many people find that booking a holiday (more…)
Is Google Trends saying Trump is going to win?
Search engines and the vast amounts of information pertaining to them are one of the most obvious examples of ‘big data’, which is often used to research patterns and predict outcomes. We’ve written before about how Bing has taken to using its data to make predictions, with mixed levels of success.
Bing, for example, was wrong when it (more…)
Google to check facts in news stories
Search giant Google has recently announced that it intends to introduce a new feature to its News section that will check the accuracy of stories posted there.
The objective of this update is (more…)
Why a little SEO knowledge can be dangerous
In every profession, we come across someone who says they know a bit about what you do, whether it’s the clued-up amateur or the enthusiastic client. There’s nothing inherently wrong with that. It’s great when someone takes an interest in what you do and likes to know what you’re doing. At Engage Web, we’re very transparent about how we do SEO and we provide our clients with monthly reports on activity. We give as much detail as each client wishes to know.
However, there are sometimes those people who think they know all about it. They’ve read ‘this’ blog, or spoken with ‘that’ person and now they’re experts who know better than your (more…)