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Why it’s important to protect your brand’s reputation online

Most businesses know that in the modern digital era, it is important to maintain a clean reputation for your business online.

It would be easy to assume that because you have control of your own digital footprint, that you also have complete control of your brand’s reputation online. Ultimately however, (more…)

Social business – internet marketing in the social media generation

With a large proportion of the world’s population now occupying space on social media sites, it is understandable that businesses have moved towards using such platforms as business tools. What is important to remember is (more…)

AOL changes search provider: Google out, Bing in!

As of 1st January 2016, Google will no longer be the search provider for American technology enterprise AOL, instead Microsoft, with its search engine Bing will take over as part of a 10 year deal.

Google first became the core search engine for AOL in 2002, when Google was still very much in its infancy and arguably made the search company the powerhouse it is today. But now, in 2015, we see that in the United States, the online media firm only holds about 1% of search traffic in comparison to Google’s 65%. So this changeover won’t really be noticed by Google.

However, this news is a big step for Bing and Microsoft. Not only is Bing going to be the provider for searches, but Microsoft is also giving its display ad sales business to AOL and AppNexus, claiming that Bing generates enough of a return to be able to operate on its own.

The result of this deal is that, AOL, a company which was bought earlier in the month by Verizon Communications, and AppNexus, will take responsibility for the management and sales of all Microsoft’s display, mobile and video advertising in North America, Brazil, Japan, and a large part of Western Europe (including the U.K.).

In the coming months, it will be interesting to see what AOL and AppNexus respectively intend on doing with Microsoft’s display network, and in turn, what Microsoft will output now it has more time to focus on its computing and cloud platforms. One thing is for sure, with this acquisition, AOL has significantly more in the way of ad inventory to work with while it focuses on becoming a more formidable entity in the digital ad and internet marketing industry.

Is this the rebirth of Twitter?

In recent years, Twitter has seen fewer people using its social media platform, so what can they do to rectify this?

Twitter’s investors seem to believe that (more…)

Social media giant takes internet marketing to a new level

Facebook recently held its F8 conference in San Francisco, at which Mark Zuckerberg showed that the company is going from strength to strength.

The F8 conference saw Zuckerberg announce (more…)

Facebook adds new photo-editing tools

Social networking phenomenon Facebook has begun to add a new range options for making changes to images, many of which are similar to those offered by popular app Snapchat.

For the social site, Snapchat seems to be (more…)

Twitter serves up Wimbledon hashtag emoji

Social networking site Twitter has announced a new set of hashtag emoji to mark the start of this year’s tennis grand slam tournament, Wimbledon, which starts today.

These expressive icons were revealed via the timeline of (more…)

Tripping the transparency scales with Google

Google generally gets a bad rep for censorship imposed on its sites. However, the question we need to ask is whether the search company is to blame.

In order for the internet giant to operate in a given country, it must (more…)

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