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SEO: A tool to aid franchise success

As we move further into a technological age, having the right content on a website has become crucial to any business, so implementing internet marketing and search engine optimization (SEO) strategies is an essential part of the growth and success of a business. This is particularly the case for franchisors, who can potentially have a network of franchisees spanning the country, continent, or world.

The components of this network will all have similar objectives and aspirations, so it’s important for a franchisor to make use of SEO to keep all franchisees consistent in terms of web content.

SEO and the benefits

SEO entails, but is not limited to, the use of keywords and quality content to ensure that a certain website ranks highly among search rankings. Since Google dominates the market, it has to be considered (more…)

Twitter purchases social data company Gnip

Networking site Twitter has recently announced that it has finalised a deal to acquire social data firm Gnip for an undisclosed fee.

Colorado-based Gnip works closely with the (more…)

Google purchases drone experts Titan Aerospace

Internet giant Google has finalised a deal to purchase US-based Titan Aerospace, a company with specialist knowledge in making solar-powered (more…)

Amazon to launch a 3D smartphone

Web giant Amazon is set to reveal plans to launch a 3D smartphone this summer that will not require special (more…)

Google intends to keep Android devices safe from harmful apps

Search giant Google is now taking security to the next level after revealing plans to constantly check apps on Android smartphones and tablets, even after installation, to ensure that they (more…)

Facebook Chat to be removed from mobile app

Social networking site Facebook is set to remove Facebook Chat from its core mobile app in favour of its standalone communication software, Messenger.

The global networking phenomenon has already started to inform users across (more…)

Phones to go from dead to 100% in less than 30 seconds

A new battery pack that has the capability to fully charge smartphones in less than 30 seconds was introduced at Microsoft’s Think Next conference, hosted in (more…)

Twitter redesigns site to resemble Facebook

Social networking site Twitter has revealed plans to update the design of users’ account profile pages, prompting many comments comparing the new look to social media rival Facebook’s profile pages.

The update, which was outlined in (more…)

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